Appointment of Rural Distributors in Kannur SSA,
for selling BSNL products
as per Sales and Distribution Policy 2012
The General Manager, BSNL , Kannur desires to appoint Rural Distributors in
selected locations of Kasaragod Franchisee area, for distribution of BSNL products to retailers
within a restricted area.
Terms and Conditions:
Rural Distributors are referred as RDs where ever necessary in this document.
Rural distributors may work on non-exclusive basis.
Rural distributors will be assigned an exclusive area of 4-5 BTS sites within one
franchisee territory.
Rural distributors must be residents of one of the villages of the area which they want to
serve so that they have good knowledge of local conditions and local market.
Rural distributors must directly serve the retailers within the designated area.
Rural distributors may primarily be served by existing franchisee of that area or may be
served by BSNL directly.
If served by the Territory Franchisee, Franchisee will collect all CAFs from Rural
distributors and will provide them SIM as well as Recharge Coupon/C-TOPUP etc.
Rural distributors will make payment at the time of delivery of stock. However, they
should make the requisition to the territory franchisee in advance. Representative of
Territory Franchisee will deliver the stock at their doorstep.
Else, Rural distributors may collect the stock from the nearest BSNL Customer
Service Centre and submit the documents to Customer Service Centre itself.
Eligibility
Educational qualification: 8th passed
Rural shop/distributor of any product preferably of FMCG products / electronic / mobile
products etc.
Resident of the same territory with proof of residence.
Must possess PAN Card.
Commission and Discount structure:
Table- I (Three Tiers) Franchisee – Rural distributors – Retailers
Sharing of franchisee Discount/ Commission among Franchisee/ RDs/ Retailers
Product Franchisee RDs Retailers Total
shared
Maximum
comn
New Connection (U-Sim) 15% 15% 70% 100% 100%
CAF Commission # 50% 20% 30% 100% 100%
Recharge / C-TOPUP 10% 15% 75% 100% 100%
# Prevailing CAF Commission (100%): Rs.20 for U-sim, Rs.15 for Bundled, Rs.50 for MNP.
# # Wherever retailers are being served through ‘Rural Distributors (RDs)’, franchisee
has to pass on 90% of Recharge / C-TOPUP of the franchisee commission/discount to rural
distributors.Table- II (Two Tiers) - Rural distributors – Retailers
(RD served directly by BSNL)
Sharing of franchisee Discount/ Commission among RDs/ Retailers
Product RDs Retailers Total
shared
Maximum
Commn.
New Connection (U-Sim)) 15% 70% 85% 100%
CAF Commission # 50% 30% 80% 100%
Recharge / C-TOPUP 15% 75% 90% 100%
# Prevailing CAF Commission (100%): Rs.20 for U-sim, Rs.15 for Bundled, Rs.50 for MNP.
Selection
Interested parties may submit their application available in Annexure A with eligibility
documents on or before 1700 Hrs of 27-07-2013 to the following officers;
a) Franchisee Territories Thalassery, Mattanur, Kannur, Taliparamba & Payyanur
Sri. P.Balachandran Nair, SDE(Marketing), GMT(O), BSNL Bhavan, Kannur.
b) Franchisee Territories Nileshwar, Kanhangad, Kasaragod, & Uppala
Sri. Jagadeesh Prabhu, Franchisee Manager, Tele. Exchange Bldg., Kanhangad.
Selection will be done by a committee comprising of BSNL Officers.
Committee will take interview of all the short-listed candidates. Committee will judge
level of involvement of the candidate, understanding of distribution and telecom market
in the area.
Selection to be approved by the SSA Head.
Selection criteria:
Experience – 50 marks
Presentation/ Interview – 50 marks
Date of selection (for Sl.No# 1 to 25) -- 29-07-2013 at 1000 Hrs.
Venue of selection -- Chambr of DGM Mktg.,
GMT(O), BSNL Bhavan
South Bazar, Kannur –2.
Date of selection (for Sl.No# 26 to 37) -- 30-07-2013 at 1000 Hrs.
Venue of selection -- O/o of DGM NWO (KSZ)
Telephone Exchange,
Kasaragod – 672 121.
The selected Rural distributors will sign an agreement with BSNL and will also submit
PBG of Rs.10, 000/- (Rupees Ten Thousand Only) (50% PBG from retired BSNL/ DoT/
MTNL employees, and spouse/son/daughter of working Employee).
The initial period of agreement shall be for 3 years. Performance Monitoring:
Weightage for evaluating performance against target achievement
Parameters Weightage
Type A Parameters
FRC / Plan Voucher 45%
RC 15%
POS 15%
Type B Parameters
% of CAF forms submitted 15%
Percentage of recharge sales via C-TOPUP 10%
Total 100%
Bench Mark Score 50%
Note: Type A parameters in case RDs served by franchisees and
Type A & B both in case RDs served By BSNL.
Extension: Based on performance, the SSA Head may extend agreement on year-to-year
basis for a period of two years. The decision of BSNL shall be final in regard to the grant of
extension.
Migration: Head of Circle may decide performance based migration criteria for RDs. The
decision of BSNL shall be final in this regard.
General Instructions:
1. Requirements for Rural Distributor :-
1.1 Rural distributor has to sell BSNL product and services as specified by BSNL.
1.2 BSNL reserves the rights to seek/verify financial information from Rural Distributor
Bankers/credit providers & ensure other sources to carry out other verifications.
1.3 PBG of Rs.10,000/- is refundable after successful operation (50% PBG from retired
BSNL/DoT/MTNL employees and spouse/son/daughter of working employees)
1.4 Rural Distributor shall deposit the aforesaid security deposit amount. BSNL
reserves the right to forfeit/adjust/apply the said security in full or part thereof after
deduction of any sums due from the Rural Distributor to BSNL at any time. Rural
Distributor shall continue to be liable for balance, if any. No interest will be paid on
the security deposit till it is refunded. BSNL reserves the right to increase the
amount of security at any time in its sole discretion with respect to any/some/all
Rural Distributors.
2. Responsibilities of Rural distributor: It is the responsibility of Rural distributors to
generate demand for providing services permitted by BSNL. Selling of all BSNL Products
and services assigned to them, directly or through retailers. Not only the targets set are to
be achieved but also efforts are to be made to surpass it.
2.1 Timely submission of bills and claims to the nodal officer/ franchisee.
2.2 MIS as per BSNL format to BSNL officials/ Franchisee as per frequency specified.
2.3 Rural Distributor must ensure that BSNL products are available in retail networks in
sufficient quantity on demand. Rural Distributor must ensure that no blackMarketing or maltreatment to customer is done through its rural network.
Table- II (Two Tiers) - Rural distributors – Retailers
(RD served directly by BSNL)
Sharing of franchisee Discount/ Commission among RDs/ Retailers
Product RDs Retailers Total
shared
Maximum
Commn.
New Connection (U-Sim)) 15% 70% 85% 100%
CAF Commission # 50% 30% 80% 100%
Recharge / C-TOPUP 15% 75% 90% 100%
# Prevailing CAF Commission (100%): Rs.20 for U-sim, Rs.15 for Bundled, Rs.50 for MNP.
Selection
Interested parties may submit their application available in Annexure A with eligibility
documents on or before 1700 Hrs of 27-07-2013 to the following officers;
a) Franchisee Territories Thalassery, Mattanur, Kannur, Taliparamba & Payyanur
Sri. P.Balachandran Nair, SDE(Marketing), GMT(O), BSNL Bhavan, Kannur.
b) Franchisee Territories Nileshwar, Kanhangad, Kasaragod, & Uppala
Sri. Jagadeesh Prabhu, Franchisee Manager, Tele. Exchange Bldg., Kanhangad.
Selection will be done by a committee comprising of BSNL Officers.
Committee will take interview of all the short-listed candidates. Committee will judge
level of involvement of the candidate, understanding of distribution and telecom market
in the area.
Selection to be approved by the SSA Head.
Selection criteria:
Experience – 50 marks
Presentation/ Interview – 50 marks
Date of selection (for Sl.No# 1 to 25) -- 29-07-2013 at 1000 Hrs.
Venue of selection -- Chambr of DGM Mktg.,
GMT(O), BSNL Bhavan
South Bazar, Kannur –2.
Date of selection (for Sl.No# 26 to 37) -- 30-07-2013 at 1000 Hrs.
Venue of selection -- O/o of DGM NWO (KSZ)
Telephone Exchange,
Kasaragod – 672 121.
The selected Rural distributors will sign an agreement with BSNL and will also submit
PBG of Rs.10, 000/- (Rupees Ten Thousand Only) (50% PBG from retired BSNL/ DoT/
MTNL employees, and spouse/son/daughter of working Employee).
The initial period of agreement shall be for 3 years.
Performance Monitoring:
Weightage for evaluating performance against target achievement
Parameters Weightage
Type A Parameters
FRC / Plan Voucher 45%
RC 15%
POS 15%
Type B Parameters
% of CAF forms submitted 15%
Percentage of recharge sales via C-TOPUP 10%
Total 100%
Bench Mark Score 50%
Note: Type A parameters in case RDs served by franchisees and
Type A & B both in case RDs served By BSNL.
Extension: Based on performance, the SSA Head may extend agreement on year-to-year
basis for a period of two years. The decision of BSNL shall be final in regard to the grant of
extension.
Migration: Head of Circle may decide performance based migration criteria for RDs. The
decision of BSNL shall be final in this regard.
General Instructions:
1. Requirements for Rural Distributor :-
1.1 Rural distributor has to sell BSNL product and services as specified by BSNL.
1.2 BSNL reserves the rights to seek/verify financial information from Rural Distributor
Bankers/credit providers & ensure other sources to carry out other verifications.
1.3 PBG of Rs.10,000/- is refundable after successful operation (50% PBG from retired
BSNL/DoT/MTNL employees and spouse/son/daughter of working employees)
1.4 Rural Distributor shall deposit the aforesaid security deposit amount. BSNL
reserves the right to forfeit/adjust/apply the said security in full or part thereof after
deduction of any sums due from the Rural Distributor to BSNL at any time. Rural
Distributor shall continue to be liable for balance, if any. No interest will be paid on
the security deposit till it is refunded. BSNL reserves the right to increase the
amount of security at any time in its sole discretion with respect to any/some/all
Rural Distributors.
2. Responsibilities of Rural distributor: It is the responsibility of Rural distributors to
generate demand for providing services permitted by BSNL. Selling of all BSNL Products
and services assigned to them, directly or through retailers. Not only the targets set are to
be achieved but also efforts are to be made to surpass it.
2.1 Timely submission of bills and claims to the nodal officer/ franchisee.
2.2 MIS as per BSNL format to BSNL officials/ Franchisee as per frequency specified.
2.3 Rural Distributor must ensure that BSNL products are available in retail networks in
sufficient quantity on demand. Rural Distributor must ensure that no blackMarketing or maltreatment to customer is done through its rural network.
2.4 Verification of credentials of customers –
2.4.1 Verification of PIA (photo, identity and address) of customer at the POS
(Point of Sale) has to be done as per the various guidelines issued by DoT
and BSNL from time to time. Rural distributors will be responsible for the
verifications done by all the channels i.e. retailers.
2.4.2 The Rural distributors shall obtain from customers/subscribers such
documents as prescribed from time to time by BSNL.
2.5 Rural distributors will be responsible for all the work done through retailers.
2.6 Rural distributors are required to attend meetings in SSA/ Franchisee as and when
needed. Rural Distributor must ensure availability of BSNL products and services.
3. Commission / Discount / rewards / marketing claim:
3.1 Rural Distributor will get upfront payment for basic commission / discounts wherever
specified. Rural Distributor will retain his share and pass on remaining to retailer.
3.2 Designated BSNL officer/ Franchisee to verify and sign the claim and forward it to
the respective unit.
3.3 BSNL/Franchisee shall have free access to the Rural Distributor premises & to
inspect all records, receipts, vouchers, sale books, demand registers etc.
3.4 BSNL reserves the right to change the commission/ discount structure from time to
time based on market/commercial needs without giving any notice.
3.5 TDS will be deducted as applicable and service tax will be levied as per rule.
4. BSNL reserves the right to change the terms of trade from time to time without
any prior notice.
4.1 The company reserves the right to withhold or delay the commission/discount for
the Rural Distributors (RDs) in case of any pending disputes in matters relating to
activations or cancellations.
4.2 In case of dispute arising between the RDs/ Franchisees and BSNL, the same shall
be adjudicated by the SSA Head or any official appointed by the SSA Head.
4.3 The decision of BSNL will be final on all matters relating to the business rules and
will be binding on the Rural Distributors.
4.4 The Rural Distributor has to fully cooperate with Franchisee / BSNL to investigate
any complaint.
4.5 BSNL shall not be liable for any act of discount/commission or omission of any third
party.
4.6 The Rural Distributor will have to abide by the policy rules, regulations & instructions
of BSNL as revised/modified from time to time, without any prior notice to the Rural
Distributor in respect of all matters including security deposit, discount/commission
payable to the Rural Distributor etc.
4.7 SSA Head reserves the right to accept or reject any or all the Rural Distributor
request in part or full, without assigning any reason whatsoever.
4.8 SSA Head reserves the right to terminate the contract at any time without assigning
any reason.
4.9 In case of violation of terms and conditions of the contract or unsatisfactory
services, SSA Head reserves the right to terminate the contract at any time and
forfeit the security deposit in part or full.
5. Appointment of the Rural Distributor
5.1 BSNL will grant to the Rural Distributor, right for the Sales & Distribution of products
& services in the territory. The Rural Distributor must fulfill all the requirements of
mentioned territory assigned to him. The operations of Rural Distributors will not be
allowed to operate in any territory other than the prescribed territory. However
BSNL shall have a right to appoint any additional Rural Distributor(s) / Rural
Distributor in the territory / area of operation of BSNL and the Rural Distributor shall
have no objection what so ever.
5.2 BSNL Franchisee of the area or directly BSNL will supply to the Rural Distributor all
the relevant data, guidelines and other information to effectuate the purpose of the
Agreement. On termination of the Agreement, howsoever occasioned / caused, no
further compensation shall become due to the Rural Distributor unless the same
shall have accrued prior to the date of such termination and the Rural Distributor
expressly has to agree that he will not be entitled to any compensation and/or
indemnification whatsoever, from BSNL in that regard.
6. General Obligations of the Rural Distributor
6.1 The Rural Distributor shall maintain a suitable strategy for the sales & distribution
of products & services in the allocated BTSs area through his retailers. The Rural
Distributor shall use its best efforts to actively provide effective services to the
subscribers of BSNL and always act in the interest of BSNL to delight its
subscribers.
6.2 The Rural Distributor is on non-exclusive basis and agrees not to involve him in
any manner either directly or indirectly in any business or activity, which is
competitive with the business or activities of BSNL in his area of operation.
6.3 The Rural Distributor shall treat as confidential and secret all verbal and written
communication, lists and circulars which in the opinion of BSNL are regarded as
confidential information and/or trade secrets. The Rural Distributor shall adopt
and implement security procedures acceptable to BSNL for determining the
persons to whom such information is authorised to be disclosed based upon such
person’s need to know the same for the purpose of fulfilling his responsibilities in
relation to the Agreement. Confidential and trade secret information shall remain
the property of BSNL and shall be returned to BSNL upon termination of this
Agreement in the manner prescribed by BSNL. The Rural Distributor hereby
undertakes and agrees not to retain and make any copies of the entrusted
confidential information.
6.4 RDs will not sublet his distributorship. If at any time it is established that RD has
sublet his work then BSNL reserves the right to terminate the distributorship.
6.5 In no case Rural Distributor is allowed to sell outside his territory. At any time if it
is established that distributor sold product outside his given territory then it shall
be treated as violation of agreement. Where such circumstances agreement with
such Rural Distributor shall be discontinued and the Rural Distributor shall be
barred for further dealing with BSNL for a period of 2 years.
6.6 The security deposit of Rural Distributor shall be forfeited in case of violation of
agreement and non fulfillment of statutory obligations.
6.7 Rural Distributor must ensure that BSNL products are available with retailer’s
network in sufficient quantity on demand. Rural Distributor must ensure that no
black marketing or mal treatment to customer is done through its network.
6.8 Rural Distributor is supposed to serve retailers at their premises. Rural Distributor
must ensure availability of BSNL products and services in the villages falling in
his territory and which are inhabited.
6.9 Rural Distributor is responsible for Distribution network. RDS should pass
commission / discounts received by them to retailers as per commission structure
mentioned in Table I and Table II or as specified by BSNL from time to time.
6.10 The merchandise will be sold at the premises by the Rural Distributor and it is
clarified:
(i) That BSNL shall be liable for the quality and genuineness of the goods sold
by the Rural distributor,
(ii) That BSNL shall not be liable for any loss, pilferage or damage to the goods
stored and sold at the premises safety and security of premises and the
merchandise shall be the entire responsibility of the Rural Distributor.
7. Verification of identity of subscribers: The Rural Distributor has to ensure
verification of credentials of new subscribers - both as per documents submitted as well
as per physical verifications. Rural distributors will be responsible for the verifications
done by his retailers working under them RDS has to ensure that:
7.1 No pre activated card is issued to the applicant.
7.2 Verification of document against original has been done at the point of sale (POS).
7.3 Subscriber enrollment form has been duly filled by applicant.
7.4 The photograph submitted has been matched with the applicant.
7.5 The form has been personally signed by the applicant in presence of retailer at
POS.
7.6 The original proof of identity /address has been matched & verified with the self
attested photocopies submitted by the applicant.
7.7 Application form plus supporting documents has been checked & certified that:
a. Documents are in order.
b. Signature on the self attested photograph matches the signature on the CAF.
c.Photograph on the form matches with the one on the photo ID document.
8. General Obligations of BSNL
8.1 BSNL shall from time to time or in response to specific request by the Rural
Distributor provide information, training and assistance relating to the services and
arrange for qualified personnel / representatives of BSNL to render such training
and assistance. -
8.2 BSNL may provide the marketing material to the Rural distributor. This may include
but not limited to, information brochures, posters, inserts, special giveaways,
mailers (target-segment-specific), folders, subscription forms, receipt books,
stickers etc. It will not be obligatory and binding on BSNL to provide all the above
material, and will be provided as per availability only.
8.3 BSNL/ his representatives will have unlimited access to the business premises of
the Rural Distributor to check, from time to time, Rural Distributor operations,
including (I) the process of selling and booking of connections, customer problem
resolution, (ii) to identify problems and suggest solutions for Rural Distributor to
implement remedial measures, (iii) inspect and audit any or all statutory and other
books of records and accounts.
8.4 BSNL / its representative will ensure no black marketing happens & also have
periodic inspection / surprise check to ensure all channels are working properly.
8.5 The rates / discount / commission are subject to variation during the term of this
Agreement at the sole discretion of BSNL.
8.6 The Rural Distributor can supply the printed / display material etc. at his own cost
without any liability on BSNL. He will keep BSNL indemnity from the content of the
publicity/ display material so supplied.
9. Brand name, Logos and Trademarks: The Rural Distributor shall not contest, at
any time, the right of BSNL or its affiliated companies to any brand names or Logo used
or claimed by BSNL or such companies.
BSNL reserves the right to modify sections / Annexure of this “Appointment of
Rural Distributors in Kannur SSA for selling BSNL products as per Sales and
Distribution Policy – 2012” and Discount / Commission structure at any point of
time with the approval of Director (Consumer Mobility).
The General Manager Telecom, BSNL
Kannur – 670 002
(Annexure – A)
Particulars of the Applicant seeking Rural Distributor
1. Name of the applicant :
2. Educational Qualification :
(Must be minimum 8th Standard. Documentary
proof for Educational Qualification must be
attached)
3. Registered Address / Office Address :
Telephone No. (s) :
Mobile No (s) :
Fax :
4. Name of the area where Distribution is applied for :
5. Territory Franchisee Name :
6. Date of inception of the firm :
7. Residential Address of the applicant :
(Copy to Proof of Address to be attached)
8. Email id of the applicant :
9. Name of the Banker with address :
and contact number(s):
10. PAN No (Copy to be attached) :
11. Present activity with details :
12. Work experience with full details thereof :
(Supporting documents to be submitted)
Seal of the shop, if any, Signature with date
Annexure – B
SL No FRANCHISEE TERRITORY TERRITORY CODE RD LOCATION
1 CHERUVANCHERY
2 CHITARIPARAMBA
3 VENGAD
4
THALASSERY KL11102
PANOOR
5 ANGADIKADAVU
6 KEEZHPALLI
7 KOTTIYOOR
8
MATTANUR KL11103
MALUR
9 KANNADIPARAMBA
10 VELLACHAL
11
KANNUR KL11114
AZHIKODE
12 THIRUVATTUR
13 MAYYIL
14 CHAPPARAPADAV
15 MANAKADAVU
16 THERTHALLY
17 ULIKKAL
18 PAYYAVOOR
19 KUDIYANMALA
20
TALIPARAMBA KL11104
CHEMPERI
21 PARASSINIKADAVU
22 KOTTILA
23 PERUVAMBA
24
PAYYANUR KL11109
PALAKODE
25 PULINGOME
26 UDINOOR
27
NILESHWAR KL11111
MALOTH
28 PANATHADY
29 ACHIKKANAM
30 PAKAM
31
KANHANGAD KL11113
KALLYOT
32 KALANAD
33
KASARAGOD KL11107
NEKRAJE
34 KATTATHADAKA
35 YETHADKA
36 ICHILANGODE
37
UPPALA KL11108
VORKADY
