CIRCLE

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Appointment of Rural Distributors in Palakkadu SSA
for selling BSNL products as per Sales and Distribution Policy 2012
The General Manager Telecom, BSNL , Palakkadu desires to appoint Rural Distributors in
selected areas of Palakkadu SSA (List available in Annexure B) for distribution of BSNL products to
retailers within a restricted area.
Terms and Conditions:
 Rural Distributors are referred as RD s wherever necessary in this document.
 Rural Distributors may work on non-exclusive basis.
 Rural Distributors will be assigned an exclusive area of 4-5 BTS sites / 15 K.M. area within one
Franchisee Territory.
 Rural Distributors must be residents of one of the villages of the area, which they want to serve so
that they have good knowledge of local conditions and local market.
 Rural Distributors must directly serve the retailers within the designated area.
 Rural Distributors may primarily be served by existing Franchisee of that area or may be served
by BSNL directly.
 If served by the Territory Franchisee, Franchisee will collect all CAFs from Rural Distributors
and will provide them SIM as well as Recharge Coupon/C-TOPUP etc.
 Rural Distributors will make payment at the time of delivery of stock. However, they should
make the requisition to the Territory Franchisee in advance. Representative of Territory
Franchisee will deliver the stock at their doorstep.
 Else Rural Distributors may collect the stock from the nearest BSNL Customer Service
Centre and submit the documents to Customer Service Centre itself.
Eligibility
 Educational qualification: 8
th
passed
 Rural shop/Distributor of any product preferably of FMCG products / electronic / mobile
products etc.
 Resident of the same territory with proof of residence.
 Must possess PAN Card.
Commission and Discount structure:
Table- I (Three Tiers) Franchisee – Rural Distributors – Retailers
Sharing of Franchisee Discount/ Commission among Franchisee/ RDs/ Retailers
Product Franchisee RDs Retailers
New Connection (Prepaid/ Postpaid) 15% 15% 70%
CAF Commission 50% 20% 30%
Recharge / C-TOPUP 10% 15% 75%
Wherever retailers are being served through ‘Rural Distributors (RDs)’, Franchisee has to pass
on 90% of Recharge / C-TOPUP of the Franchisee commission/discount to rural Distributors.
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Table- II (Two Tiers) - Rural Distributors – Retailers
Sharing of Franchisee Discount/ Commission among RDs/ Retailers
Product RDs Retailers
New Connection (Prepaid/ Postpaid) 15% 70%
CAF Commission 50% 30%
Recharge / C-TOPUP 15% 75%
Selection
 Interested parties may submit their application available in Annexure A with eligibility
documents on or before 17.00 Hrs of 15.06.2013 to Assistant General Manager (SH & Mktg)
O/o General Manager Telecom, BSNL,2nd Floor,CTO Building ,Palakkadu - 678001
 Committee will take interview of all the short-listed candidates. Committee will judge level of
involvement of the candidate, understanding of distribution and telecom market in the area.
 Selection criteria:
Experience - 50 marks
Presentation/ Interview - 50 marks
Date of selection - 11.00 Hrs of 18-06-2013
Venue of selection - Chamber of
Assistant General Manager (SH & Mktg)
O/o G.M.T.
BSNL 2nd Floor,CTO Building,
Palakkadu - 678001
Contact Numbers -
0491 – 2545300, 25
46700
 The selected Rural Distributors will sign an agreement with BSNL and will also submit PBG of
Rs.10,000/- (Rupees Ten Thousand Only) , 50 % PBG from retired BSNL/DoT/MTNL
employees and spouse/son/daughter of working Employee.
 The initial period of agreement shall be for 3 years.
Performance Monitoring:
Weightage for evaluating performance against target achievement
Parameters Weightage
Type A Parameters
FRC / Plan Voucher 45%
RC 15%
POS 15%
Type B Parameters
% of CAF forms submitted 15%
Percentage of recharge sales via C-TOPUP 10%
Total 100%
Bench Mark Score 50%
Note: Type A parameters in case RDs served by Franchisees and
Type A & B both in case RDs served By BSNL.
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Extension: Based on performance, the SSA Head may extend agreement on year-to-year basis for a
period of two years. The decision of BSNL shall be final in regard to the grant of extension.
Migration: Head of Circle may decide performance based migration criteria for RDs. The decision
of BSNL shall be final in this regard.
General Instructions:
1. Requirements for Rural Distributor: -
1.1 Rural Distributor has to sell BSNL product and services as specified by BSNL.
1.2 BSNL reserves the rights to seek/verify financial information from Rural Distributor
Bankers/credit providers & ensure other sources to carry out other verifications.
1.3 PBG of Rs.10,000/- is refundable after successful operation (50% PBG from retired
BSNL/DoT/MTNL employees and spouse/son/daughter of working employees)
1.4 Rural Distributor shall deposit the aforesaid security deposit amount. BSNL reserves
the right to forfeit/adjust/apply the said security in full or part thereof after deduction of
any sums due from the Rural Distributor to BSNL at any time. Rural Distributor shall
continue to be liable for balance, if any. No interest will be paid on the security deposit
till it is refunded. BSNL reserves the right to increase the amount of security at any time
in its sole discretion with respect to any/some/all Rural Distributors.
2. Responsibilities of Rural Distributor: It is the responsibility of Rural Distributors to
generate demand for providing services permitted by BSNL. Selling of all BSNL Products and
services assigned to them, directly or through retailers. Not only the targets set are to be
achieved but also efforts are to be made to surpass it.
2.1 Timely submission of bills and claims to the nodal officer/ Franchisee.
2.2 MIS as per BSNL format to BSNL officials/ Franchisee as per frequency specified.
2.3 Rural Distributor must ensure that BSNL products are available in retail networks in
sufficient quantity on demand. Rural Distributor must ensure that no black-Marketing or
maltreatment to customer is done through its rural network.
2.4 Verification of credentials of customers –
2.4.1 Verification of PIA (photo, identity and address) of customer at the POS
(Point of Sale) has to be done as per the various guidelines issued by DoT and
BSNL from time to time. Rural Distributors will be responsible for the
verifications done by all the channels i.e. retailers.
2.4.2 The Rural Distributors shall obtain from customers/subscribers such
documents as prescribed from time to time by BSNL.
2.5 Rural Distributors will be responsible for all the work done through retailers.
2.6 Rural Distributors are required to attend meetings in SSA/ Franchisee as and when
needed. Rural Distributor must ensure availability of BSNL products and services.
3. Commission / Discount / rewards / marketing claim:
3.1 Rural Distributor will get upfront payment for basic commission / discounts wherever
specified. Rural Distributor will retain his share and pass on remaining to retailer.
3.2 Designated BSNL officer/ Franchisee to verify and sign the claim and forward it to the
respective unit.
3.3 BSNL/Franchisee shall have free access to the Rural Distributor premises & to inspect
all records, receipts, vouchers, sale books, demand registers etc.
3.4 BSNL reserves the right to change the commission/ discount structure from time to
time based on market/commercial needs without giving any notice.
3.5 TDS will be deducted as applicable and service tax will be levied as per rule.
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4. BSNL reserves the right to change the terms of trade from time to time without any
prior notice.
4.1 The company reserves the right to withhold or delay the commission/discount for the
Rural Distributors (RDs) in case of any pending disputes in matters relating to activations or
cancellations.
4.2 In case of dispute arising between the RDs/ Franchisees and BSNL, the same shall be
adjudicated by the SSA Head or any official appointed by the SSA Head.
4.3 The decision of BSNL will be final on all matters relating to the business rules and
will be binding on the Rural Distributors.
4.4 The Rural Distributor has to fully co-operate with Franchisee / BSNL to investigate
any complaint.
4.5 BSNL shall not be liable for any act of discount/commission or omission of any third
party.
4.6 The Rural Distributor will have to abide by the policy rules, regulations & instructions
of BSNL as revised/modified from time to time, without any prior notice to the Rural
Distributor in respect of all matters including security deposit, discount/commission payable
to the Rural Distributor etc.
4.7 SSA Head reserves the right to accept or reject any or all the Rural Distributor request
in part or full, without assigning any reason whatsoever.
4.8 SSA Head reserves the right to terminate the contract at any time without assigning
any reason.
4.9 In case of violation of terms and conditions of the contract or unsatisfactory services,
SSA Head reserves the right to terminate the contract at any time and forfeit the security
deposit in part or full.
5. Appointment of the Rural Distributor
5.1 BSNL will grant to the Rural Distributor, right for the Sales & Distribution of
products & services in the territory. The Rural Distributor must fulfill all the requirements of
mentioned territory assigned to him. The operations of Rural Distributors will not be
allowed to operate in any Territory other than the prescribed Territory. However BSNL shall
have a right to appoint any additional Rural Distributor(s) / Rural Distributor in the Territory
/ area of operation of BSNL and the Rural Distributor shall have no objection what so ever.
5.2 BSNL Franchisee of the area or directly BSNL will supply to the Rural Distributor all
the relevant data, guidelines and other information to effectuate the purpose of the
Agreement. On termination of the Agreement, howsoever occasioned / caused, no further
compensation shall become due to the Rural Distributor unless the same shall have accrued
prior to the date of such termination and the Rural Distributor expressly has to agree that he
will not be entitled to any compensation and/or indemnification whatsoever, from BSNL in
that regard.
6. General Obligations of the Rural Distributor
6.1 The Rural Distributor shall maintain a suitable strategy for the sales & distribution of
products & services in the allocated BTSs area through his retailers. The Rural
Distributor shall use its best efforts to actively provide effective services to the
subscribers of BSNL and always act in the interest of BSNL to delight its subscribers.
6.2 The Rural Distributor is on non-exclusive basis and agrees not to involve him in any
manner either directly or indirectly in any business or activity, which is competitive with
the business or activities of BSNL in his area of operation.
6.3 The Rural Distributor shall treat as confidential and secret all verbal and written
communication, lists and circulars which in the opinion of BSNL are regarded as
confidential information and/or trade secrets. The Rural Distributor shall adopt and
implement security procedures acceptable to BSNL for determining the persons to whom
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such information is authorized to be disclosed based upon such person’s need to know the
same for the purpose of fulfilling his responsibilities in relation to the Agreement.
Confidential and trade secret information shall remain the property of BSNL and shall be
returned to BSNL upon termination of this Agreement in the manner prescribed by
BSNL. The Rural Distributor hereby undertakes and agrees not to retain and make any
copies of the entrusted con fidential information.
6.4 RDs will not sublet his Distributorship. If at any time it is established that RD has
sublet his work then BSNL reserves the right to terminate the Distributorship.
6.5 In no case Rural Distributor is allowed to sell outside his territory. At any time if it is
established that Distributor sold product outside his given territory then it shall be treated
as violation of agreement. Where such circumstances agreement with such Rural
Distributor shall be discontinued and the Rural Distributor shall be barred for further
dealing with BSNL for a period of 2 years.
6.6 The security deposit of Rural Distributor shall be forfeited in case of violation of
agreement and non-fulfillment of statutory obligations.
6.7 Rural Distributor must ensure that BSNL products are available with retailer’s
network in sufficient quantity on demand. Rural Distributor must ensure that no black
marketing or mal treatment to customer is done through its network.
6.8 Rural Distributor is supposed to serve retailers at their premises. Rural Distributor
must ensure availability of BSNL products and services in the villages falling in his
Territory and which are inhabited.
6.9 Rural Distributor is responsible for Distribution network. RDS should pass
commission / discounts received by them to retailers as per commission structure
mentioned in Table I and Table II or as specified by BSNL from time to time.
6.10 The merchandise will be sold at the premises by the Rural Distributor and it is
clarified:
(i) That BSNL shall be liable for the quality and genuineness of the goods sold
by the Rural Distributor,
(ii) That BSNL shall not be liable for any loss, pilferage or damage to the goods
stored and sold at the premises safety and security of premises and the merchandise
shall be the entire responsibility of the Rural Distributor.
7. Verification of identity of subscribers: The Rural Distributor has to ensure verification of
credentials of new subscribers - both as per documents submitted as well as per physical
verifications. Rural Distributors will be responsible for the verifications done by his retailers
working under them RDS has to ensure that:
7.1 No pre-activated card is issued to the applicant.
7.2 Verification of document against original has been done at the point of sale (POS).
7.3 Subscriber enrollment form has been duly filled by applicant.
7.4 The photograph submitted has been matched with the applicant.
7.5 The form has been personally signed by the applicant in presence of retailer at POS.
7.6 The original proof of identity /address has been matched & verified with the selfattested
photocopies submitted by the applicant.
7.7 Application form plus supporting documents has been checked & certified that:
a. Documents are in order.
b. Signature on the self-attested photograph matches the signature on the CAF.
c. Photograph on the form matches with the one on the photo ID document.
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8. General Obligations of BSNL
8.1 BSNL shall from time to time or in response to specific request by the Rural
Distributor provide information, training and assistance relating to the services and arrange
for qualified personnel / representatives of BSNL to render such training and assistance. -
8.2 BSNL may provide the marketing material to the Rural Distributor. This may include
but not limited to, information brochures, posters, inserts, special giveaways, mailers (targetsegment-
specific), folders, subscription forms, receipt books, stickers etc. It will not be
obligatory and binding on BSNL to provide all the above material, and will be provided as
per availability only.
8.3 BSNL/ his representatives will have unlimited access to the business premises of the
Rural Distributor to check, from time to time, Rural Distributor operations, including (I) the
process of selling and booking of connections, customer problem resolution, (ii) to identify
problems and suggest solutions for Rural Distributor to implement remedial measures, (iii)
inspect and audit any or all statutory and other books of records and accounts.
8.4 BSNL / its representative will ensure no black marketing happens & also have
periodic inspection / surprise check to ensure all channels are working properly.
8.5 The rates / discount / commission are subject to variation during the term of this
Agreement at the sole discretion of BSNL.
8.6 The Rural Distributor can supply the printed / display material etc. at his own cost
without any liability on BSNL. He will keep BSNL indemnity from the content of the
publicity/ display material so supplied.
9. Brand name, Logos and Trademarks: The Rural Distributor shall not contest, at any time,
the right of BSNL or its affiliated companies to any brand names or Logo used or claimed by
BSNL or such companies.
BSNL reserves the right to modify sections / Annexure of this “Appointment of
Rural Distributors in Palakkadu SSA for selling BSNL products as per Sales and
Distribution Policy – 2012” and Discount / Commission structure at any point of time with
the approval of Director (Consumer Mobility).
The General Manager Telecom,
BSNL, Palakkadu – 678001
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Annexure - A
Particulars of the Applicant seeking Rural Distributorship
1. Name of the applicant :
2. Educational Qualification :
(Must be minimum 8th Standard.
Documentary proof for Educational
Qualification must be attached)
3. Registered Address / Office Address :
Telephone No. (s) :
Mobile No (s) :
Fax :
4. Name of the area where Distribution is
applied for :
5. Territory Franchisee Name :
6. Date of inception of the firm :
7. Residential Address of the applicant :
(Copy to Proof of Address to be attached)
8. Email id of the applicant :
9. Name of the Banker with address :
and contact number(s)
10. PAN No :
11. Present activity with details :
12. Work experience with full details thereof :
(Supporting documents to be submitted)
Seal of the shop if any Signature with
date
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Annexure – B
List of areas for Rural Distributors (R D) in Palakkadu SSA.
Sl
No
S.S.A Franchisee
Territor
y Code
R D
No
Area Identified for Rural Distributors
( Rural Villages )
1 Palakkad Encircle
protection
solutions
PGT-05 1 Padinjarangadi
2 Palakkad Encircle
protection
solutions
PGT-05 2 Vallappuzha
3 Palakkad Faisal Traders PGT-01 3 Nenmara
4 Palakkad Faisal Traders PGT-01 4 Velanthavalam
5 Palakkad RB Agencies PGT-02 5 Kanjikodu
6 Palakkad RB Agencies PGT-02 6 Pathirippala
7 Palakkad VH Agencey PGT-03 7 Agali
8 Palakkad VH Agencey PGT-03 8 Alanalloor

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